We're focused on

stopping tobacco abuse

from happening.

We embrace social well-being

and it affects how people 

think, feel, and act.

We believe in improving overall health and reducing the risk of illness (from tobacco use and nicotine dependence).

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We value alliances of diverse

individuals and organizations

to achieve shared goals.

We believe in the power of

teamwork and partnership.

We understand the process of

modifying or updating

existing rules, guidelines,

and procedures.

We distinguish between

the dangers of chewing,

smoking and vaping.

We understand the challenges

of nicotine dependence and overcome addiction.